alc 🔗
alc is a first-party data marketing company. They collect, buy, and sell first party consumer data. Their "Link2Me file covers 100% of U.S. households, including all marketable consumers within those households — each with persistent identity keys and including 300 independent variables". The data file includes individual person data (age, gender, education, ethnicity, and more), household data (number of persons, head of household), interest data, behavior data (charitable activities, community activities, etc), and purchase behavior (method of payment, products purchased, channel used for purchases, etc).