Verve 🔗
Verve is a location data marketing and advertising company. They collect location data from mobile devices which is made possible by publishers and advertisers installing Verve's software development kit (SDK) in their mobile apps. Anyone who has installed an app with their SDK embedded in it is then subject to location tracking and data collection, even when not using the app. Publishers can monetize their apps by showing ads, in turn giving location data to Verve, and advertisers then pay to show ads in apps or by making use of demographic data gained from location tracking and identity resolution.